It’s a competitive real estate market in Whistler, and sellers are asking (rightly so) why list my property with you and not your competition? The days of sticking a sign in the yard, plopping a listing on the MLS, and hoping for it to sell are over. The industry has changed, the market has changed, and the buyers have changed. The LEADING EDGE Real Estate Team differentiates from the competition by staying on the cutting edge of these changes. We are using the latest in technology and marketing innovation to sell homes faster and for more money, delivering five star service the entire way. If you’re wondering what sets The LEADING EDGE Real Estate Team apart from the competition when listing your home, let us tell you.
Preparing the listing
The very first thing we do with clients is get a deep understanding of their goals and objectives with the sale of their home. Do they want a quick sale? Do they want the maximum sale price? Do they want a stress-free experience? Other boundaries such as communication frequency, open home and showing expectations, and general housekeeping are established at the outset of the client relationship. Once all of this has been determined our team does an extensive market assessment, which not only analyses overall Whistler data, but assesses sale volume, price, days on market and contract terms of recent sales of homes just like yours! This assessment helps determine pricing strategy, market timing and overall marketing strategy.
Presenting the listing
Now that we have an understanding of the goals and market environment, we will prepare your home for sale. We like the homes we list to enter the market with a BOOM not a trickle. At this stage we often bring in a home staging consultant to advise on the best way to organize and orient the home for maximum appeal. This sometimes involves packing away personal belongings and hiring staging furniture to give your home a certain look and feel.
Often a building inspection is done at this stage and any small repairs or maintenance issues are addressed, this prevents holds-ups and disruptions after we have a formed contract. Once the home is in optimal shape and condition we hire a professional photographer, get a custom floorplan of your home, do a Matterport 3D digital walk-thru tour (haven’t seen this before? Check it out), and in some cases, organize aerial drone video and photography.
Now your home is ready to hit the market AND make an impact.
Marketing the listing
We cover all angles when it comes to marketing your home, using traditional as well as online marketing methods. Our marketing reaches buyers on a local, national and international scale. Your home will appear on a network of listing sites online and will be sent out to our extensive database of referral agents, buyers, and clients through email marketing distribution. The LEADING EDGE Real Estate Team has been an early adopter of video marketing and your home will be featured in video via email marketing, social media and online advertising in this format. Our strong social media presence, use of pay-per-click advertising, direct mail campaigns and print ads will ensure your listing is front-of-mind to prospective buyers. Realtor preview tours and open homes will leverage maximum exposure of your home.
In most cases, all the services above are at no cost to the seller. If there are additional costs we will discuss this at the outset of the relationship. Our five-star track record is a testament to our ability to exceed our client’s expectation and our position as one of the top real estate teams in Whistler ensures your home is in good hands with us. Whether you are in the initial research stage and are looking to find out what your home is worth we can help you, we also provide full obligation-free market evaluations of Whistler homes. We look forward to assisting you with the successful sale of your home and welcome any questions you have about the process or what sets us apart from the competition.