How do I sell my home for more money

Marketing your home

I am a listing specialist.  I focus on my strengths and what I have really enjoyed about the past 22 years selling Whistler real estate.  I have honed my negotiation skills.  I am continuously adding to my marketing program to reach prospective buyers.  I have long, reliable relationships with local experts to do small or large property updates if needed.   Your home will be professional photography ready when it goes on the market to achieve the highest sales price in the shortest time frame with terms favourable to you.  

I have a database of over 5,500 people and market your property proactively to my them.  I refer new buyers to a qualified Realtor in my office.   My area of expertise is marketing homes for sale and working with sellers to achieve their goals.  

A list of marketing that I do on each property is added to the Multiple Listing Contract when we put your property on the market.  I am always adding to what I offer.  The current list is below. 

PHOTOGRAPHY & VIDEO

Scott Brammer Real Estate Media:

  • Individual property website
  • Professional photography inside and out
  • Professional flyers
  • Social media posts: Just Listed, Just Sold, Open House, Wanted, Still Available
  • Facebook, Instagram, Pinterest, LinkedIn and Twitter posts to drive buyers to your listing
  • Slideshow videos
  • Drone videos
  • Seller site traffic report: views, location of buyers, most viewed images, top referring websites.  Review examples of the total marketing kits below
  • Single Family Home example at https://rem.ax/SBrammer 
  • Whistler Village townhome example at https://rem.ax/SBrammer6S

RE/MAX SEA TO SKY REAL ESTATE

  • Office’s own 3D Matterport Camera
  • 3D interactive walk through matterport tour
  • Custom online dollhouse plan
  • Custom print quality plan with room measurements
  • Additional 4K HDR photos
  • Mattertags: tag special features of the home on the tour
  • Share or embed on all social media sites and webpages

DISPLAY

  • Window displays at 4 offices: 2 in Whistler, Squamish and Pemberton
  • For Sale Signs (where permitted)

ONLINE

Guaranteed reciprocity.  Did you know that some Realtors do not put their listings on both the Whistler and Vancouver listing systems?  With over 95% of our buyers presently coming from Canada and the Lower Mainland, this dramatic reduces the exposure your property achieves.

Listings Websites 

Marketing websites to reach as many buyers as possible:

Classified websites:

  • www.kijiji.ca
  • www.craigslist.com
  • www.backpage.com
  • Facebook Marketplace individual advertisements

Valuation & neighbourhood websites and facebook pages:

Social Media advertising, posts and custom videos shared including:

  • Facebook individual neighborhood pages for Alpine Meadows, Whistler Village and Whistler Cay Estates/Townhomes sharing listings, events and market updates 
  • Short Reels and Stories on Facebook and Instagram
  • Longer videos on Facebook and YouTube
  • Area updates
  • New Listings, Just Sold, Market Updates
  • Photo carousels and form completion for more information

Social Media and Blogs

Advertising of Just Listed, Just Sold, Open Houses, Feature Property of the Week on select social media sites such as Facebook, Twitter, LinkedIn and Instagram to drive buyers to the listings on my website

Google Maps.  Two Locations:

REW.ca paid advertising

DIRECT MAIL

Direct Mail:

  • Just Listed, Just Sold, Wanted Postcards to Whistler neighborhoods
  • Canada Post unaddressed and personally addressed Admail to relevant people and neighborhoods marketing your property
  • Professionally produced 11x17 4-page, full colour newsletters with new listings, property details, neighborhood news and market updates mailed to 4 key neighborhoods every 2nd month personally addressed to owners

Print:

  • 11x17 4-page, full colour property brochures with property details, neighborhood news and market updates in digital version for direct download from the listing systems and in print for buyer tours.
  • Pique newsmagazine individual four colour ¼ page advertisements Just Listed, Just Sold, New Price, Coming Soon (that are also posted online)
  • Pique newsmagazine RE/MAX 1/12th advertisement on rotation amongst other office property listings (also online)
  • A marketing package for each listing that includes every piece of information a buyer needs to make a purchase decision including listing information, photographs, floorplans, revenue statements, Form B, strata plans etc.
  • Custom floorplans

Luxury marketing in specialty magazines Dupont Registry; Unique Homes; RE/MAX Collection Magazine, Who’s Who in Luxury Real Estate.

Portfolio of Properties (RE/MAX magazine) published bi-annually (40,000 distribution)

True global reach: REMAX has over 120,000 agents in 115 countries


DATABASE

5,500 current members in my database

  • Whistler Real Estate Update email/newsletter emailed to more than 5,500 individuals in my database biweekly
    Marketing Updates emailed every 7 days that includes the new listings, price changes and sales.
  • RE/MAX Office newsletter incorporated into my monthly update that discusses real estate trends, Whistler events and features 3 of my listings (on rotation) 
  • Lifestyle Monthly Emails with updates on listings and any other news or lifestyle updates
  • Email with every new listing

FEEDBACK ON YOUR LISTING

  • Seller emails with feedback on property viewings, website visits, views and click throughs
  • Requests for information from buyers
  • Hit reports from Realtor.ca; whistler-realestate.ca; mls.ca; whistlerlistings.com; remax.ca

LUXURY MARKETING & EXCLUSIVE AFFILIATE

  • Exclusive Affiliates & Board member for Regents of the world’s premier Luxury Real Estate organization, LuxuryRealEstate.com. 
  • Who's Who in LUXURY REAL ESTATE® is an international network of luxury brokers and its website Luxuryrealestate.com, is the most hit luxury real estate website and boasts the most multi-million dollar properties.  131,000 agents in 41 countries.
  • LUXVT:  Elite advertising with your home having the option to be featured in prominent global media brands including NY Times, Wall Street Journal, Robb Report, UPMKT, Mansion Global, Market Watch, BARRON’S.  Global Exposure potential with listing in International MLS plus over 100 international advertisements to gain exposure to global buyers and sellers including placement in Juwai.com the #1 China site.  
  • Presentation: Dedicated website, Luxe Video tour, Google earth aerial flyover, Mobile& Social presentation
  • Local visibility: elegant brochures, distinctive signage, direct mail and targeted local ads
  • Social Media marketing targeted to specific buyer; location, wealth, interests and lifestyle, Facebook, Instragram, Youtube ++
  • Reports: weekly activity report + receiving interactive media kit showing ads and campaign highlights

PERSONAL

  • Covid friendly Virtual Realtor tour of new listings open to 130 of Whistler's Realtors.
  • Marketing to residents and visitors through open houses (if permitted)
  • Personal attendance with my own buyers 
  • Personal attendance at key real estate educational seminars and conferences throughout the year to highlight all properties for sale including Luxury Real Estate; Real Estate Board of Greater Vancouver; Institute for Luxury Home Marketing; RE/MAX of Western Canada; RE/MAX International; Tom Ferry Real Estate Coach

CONTINUING EDUCATION/AFFILIATIONS

If you are interviewing other Realtors, ask them if they are upgrading their skills.  At all of these learning events I am networking and telling them about your property.

OTHER POSITIONS/VOLOUNTEER

Current Panel Member, Property Assessment Review Panel (Panel reviewing property values set by the BC Assessment Office) 2022/2023

RECENT COURSES/LICENSING EDUCATION

  • Master Certified Negotiation Expert MCNE
  • Certified Luxury Home Marketing Specialist CLHMS
  • Certified Real Estate Digital Marketing Expert REDME
  • Seller Representative Specialist SRS
  • BCFSA Legal Update Residential 2019/21
  • BCFSA Ethics for the Real Estate Professional 2021
  • BCFSA Anti-Money Laundering 2020
  • BCFSA Rule Changes Agency & Disclosure 2018 
  • Variety of courses on Leadership, Sales, GST, E&OE Insurance, Project Marketing, Strata Depreciation Reports, Tax Tips, Contracts, CMA's, Strata Property Act, Negotiation, Foreclosures & Court Ordered Sales, Money Laundering, anti-terrorism law, 
  • BCREA Associate Broker 2003
  • BCREA Trading Services 2000
  • Bachelor of Business Administration/Certificate in Liberal Studies.  SFU University.

VOLOUNTEER/DONATION HISTORY

  • Children’s Miracle Network/BC Hospitals Foundation donor for 18 years
  • Whistler Public Library Board Member (past)
  • Real Estate Association of Whistler Board Member (REAW past)
  • REAW Thinking of You Fundraiser volunteer
  • Whistler Healthcare Foundation (donor)
  • WhistlerBlackcomb Foundation (donor)
  • Audain Museum (donor)
  • Whistler Community Services Society (donor)
  • Whistler Secondary School (donor)
  • Spring Creek Elementary School (donor)
  • Whistler Animals Galore (donor)

The Sellers give the listing agent permission to place for public viewing or access by other Realtors information related to the property on the Whistler Listing System and other relevant Multiple Listing Systems.  Information includes:

  • Land titles search 
  • Property Disclosure Statement
  • Property plans
  • Documents from the Resort Municipality of Whistler
  • Revenue Statements
  • Any additional documents agreed to.
Posted by Denise Brown on

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