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Marketing Whistler Resort
Welcome > Resources > Marketing Whistler Resort ...

Whistler – Marketing the Resort to a Worldwide Audience 

Tourism Whistler Fees and Assessments
To fund the marketing, promotion and sales of resort services that make Whistler a successful destination, Tourism Whistler was formed to carry out collective marketing initiatives on behalf of the resort in order to maximize the financial success for all investors. Membership is compulsory for all properties on ‘Resort Land,’ and all members are required to pay assessments, which are set out in the Tourism Whistler Bylaws. Some Tourism Whistler’s marketing activities include: 

Marketing
You have probably seen brochures and read articles about Whistler in ski and travel magazines, newspapers, stores and other media as a result of Tourism Whistler programs. 


Facilities
Tourism Whistler operates the TELUS Whistler Conference Centre, Whistler Golf Club, Whistler Activity and Information Center and a central reservations system to allow direct vacation bookings. 

Festivals and Events
Program day-to-day village activities such as street entertainment, music festivals and special events throughout the year. 

Familiarization Tours
With the assistance of the hotels and restaurants, Tourism Whistler hosts media and travel industry leaders to increase awareness and knowledge of the resort. 


Fee Structure
Tourism Whistler has specified two fee categories. The first is Common Cost including costs for administration, general information, security and member services. The second category is Commercial Cost for the costs of marketing, promoting and selling Whistler as an international destination. 


Members Classification 

Commercial Members: contribute to the Common and Commercial Cost as operators of shops, restaurants and commercial offices. 

Residential Members: billed both Commercial and Common Cost for their condominium or home, but can have the Commercial Cost waived if the property is not rented, or available to rent more than 14 days per year. To claim this right, the Tourism Whistler member must swear a statutory declaration attesting to the non-rental provision. These members own properties which are not compelled to have the property placed in a rental pool. 

Lodging Members: those who choose to make their property available to rent for 14 days or more per year, and those who have a rental covenant registered on title (even if the property is used for personal recreation only), they contribute both Common and Commercial Cost. The only exception is if the owner occupies the property as his or her principal residence. To qualify for this exemption, the member must complete a notarized statutory declaration each year. 


Understanding Phase 1 and Phase 2 Covenants
In Whistler, some properties are covered by covenants ensuring that adequate accommodations are available for visiting guests. Phase 1 covenant requires that when the property is not being utilized for personal use, it is available 90 per cent of the time for nightly rental through a property rental management company. 

Phase 2 covenant restricts the owner’s personal use of the property to 28 days in the summer and 28 days in the winter, while making the property available for rentals through a property rental management company. 

Obviously, the key differences between Phase 1 and Phase 2 are the amount of time for owner use and the flexibility owners have in choosing a rental management company, as well as the amount of time it can be rented. Determine your motivation and home requirements by completing the questionnaire under “For Home Buyers.” 


Financing Nightly Rental Properties
Currently, financial institutions are requiring down payments of between 35 and 50 per cent on the purchase of properties zoned Phase 1 and Phase 2 (nightly rental properties) from both resident and non-resident buyers. 

 

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Real Estate Tips
Working With An Agent >Skillful Negotiations

Negotiating the sale or purchase of a home is a highly creative endeavor that can be stressful at times. Even though the process is not usually an adversarial one, there are issues which may require a compromise from each party, such as the price, the date of possession, and the condition of the property at closing.

It helps to know why people are relocating. If a home is part of an estate, for example, it may evoke childhood memories and intense emotions for the person who is overseeing the sale. If the sellers are in the middle of a divorce, their mood will be different than someone who has just won the lottery and is moving to their dream home. Buyers who have been transferred and have to leave their dream home behind will feel differently from someone who feels that your home is their "ideal". One of a real estate agent's most important jobs is managing all of the relationships in the transaction. These situations don't often get really difficult, but when they do, agent's don't take it personally.

See All Tips In The "Working With An Agent" Category >
See Complete Library Of Hundreds Of Tips In 30+ Categories >

Real Estate Trivia
Q 
Due to low business and living expenses, what areas are considered to be the fastest growing in the country?

A 
According to recent studies, the Southern and Western regions of the U.S. are among the nation's strongest economies.
See More Real Estate Trivia >


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Denise Brown, REALTOR®, real estate agent and broker for Whistler, British Columbia home listings, property and land for sale - NUMBER1EXPERT

Denise Brown
RE/MAX Sea to Sky Real Estate Whistler

135 – 4370 Lorimer Road
Whistler, BC. V0N 1B4
Canada
Cell: 604-935-2013
Direct: 604-905-6362
Toll Free: 1-888-935-2013
Fax: 604-932-4120
Email: denisebrown@NUMBER1EXPERT.com
Email: denise@myseatosky.com

Denise's Guarantee: - Royal service by responding to your questions in less than 24 hours - Full and complete information - To be ‘Today’s Realtor” by utilizing innovative technology - To be continually updated on her knowledge, education, technology products and services. Why? Because Denise wishes to earn your loyalty and be your Realtor of choice in the Whistler area. To do this she realizes that she has to earn your trust and respect by providing truly professional real estate service. She believes that service, integrity, knowledge, efficiency and trust are crucial elements of professional real estate services. She believe that good reputations, trust and respect cannot simply be expected from others. Each must be earned. She is looking forward to earning yours! She take your interests to heart! If Denise does not exceed your expectations, she will happily refer you to one of her colleagues!

MLS REALTOR


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